For the first appearance of "new" MAD at Comic-Con International San Diego, I redesigned our floor space and signage to be reflective of the new branding. From the ceiling hung an enormous 12-foot by 14-foot graphic. Beneath it was a wall of imagery, including a life-sized Alfred E. Neuman as Batman for photo opportunities. On the other side of this was a grid of posters, all highlighting our first three issues.
